Xploring
Xploring is a hands-on approach to understanding what real people care about.
If you want to understand how a lion hunts, don’t go to the zoo... go to the jungle. Xploring takes you out from behind the focus group mirror, away from the search of your browser, and dissolves the distance between you and the people you need to connect with – by putting you right in the middle of their lives.
Instead of using interview guides and questionnaires, Xplorers leap in and get involved, make friends, join conversations and seek out experiences that get to the heart of what matters most. The insight Xplorers uncover is more than knowledge; it's the truth about how people feel and what they really do - not just what they say they do - backed by exposure to life as it is lived.
Xplorers have washed hair for HEAD & SHOULDERS in Japan. Babysat kids for PAMPERS in China. Poured GUINNESS around the world. Rode the school bus in America for GENERAL MILLS. Driven through the hills of Thailand in search of TOYOTA. Picked out saris with the girls in India for TIDE. Pole danced with boomers for AMERIPRISE. Partied in Berlin for TMOBILE. Changed motor oil in Guangzhou for CASTROL. Organized wardrobes for JC PENNEY. Went to university in Russia for SONY ERICSSON. Shopped for veils in Jeddah for OLAY. Gone to prison for UNICEF in Africa. Walked many miles with dogs for IAMS. Fed infants in all corners of the world for MEAD JOHNSON.
